Today’s CBS Report (9/4/14) on the “Female Factor” reported 1 out of 4 say they are feminists. Garment company Under Armour’s recent ad campaign is “I will what I want” with an emphasis on ‘female empowerment’ not Feminism.This month’s issue of Advertising Age is titled “Soft Feminism.” Ms. Zmuda (female guest) on CBS Report said that “feminism is the other “f word.” This is one example of discourse that positions feminism as irrelevant.
In a recent (July 30, 2014) article in The Guardian by Jessica Valenti titled “Feminism Makes Us Victims” she reports on the burgeoning online anti-feminist movement, particularly Women Against Feminism and anti-feminist blogs. Young millennial women between the ages of 18 and 29 are posting selfies with statements as to why they believe feminism is not important and relevant. (see http://womenagainstfeminism.tumblr.com).
How can and do we teach about the relevancy of feminism? Is it different than ’empowerment?’ Why is feminism portrayed in the media in negative ways? Why are young women not identifying with feminism? What are your thoughts and images on this issue?